Rock Art Research

Vol. 24 No. 2 (2007)
Published : Nov 23, 2007

THE ECONOMIC SIDE OF ROCK ART: CONCEPTS ON THE PRODUCTION OF VISUAL IMAGES

Dánae Fiore (1)

(1) CONICET (National Council of Scientific and Technological Research, Argentina) AIA (Asociación de Investigaciones Antropológicas) Bartolomé Mitre, Buenos Aires, Argentina.
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Abstract

This paper focuses on the analysis of the economic aspects of rock art production. Such analysis is based on a theoretical perspective that widens the narrow association between art and ideology and centres on the economic processes that occur within art creation. These are analysed by studying the organisation of work processes in art production. The paper proposes a production sequence model constituted by three operative chains, and provides criteria to analyse each of its stages. It discusses possible interpretations of this model in terms of labour investment, stressing that such investment was not always guided by optimal (costminimising) choices. It is argued that assessment of the labour invested in rock art production can shed light on the reasons behind raw materials, techniques and bedrock-space selection.
The paper also includes some brief examples from Patagonia and north-western Argentina
which illustrate the potential of these concepts when applied to rock art research.